Did you know that Canadians will spend close to $20 Billion dollars in online sales this year? How many of them will spend it on what your organization has to sell?
Since most of those buyers found their supplier by searching on Google, you have to not only appear in their searches, you have to appear as close as possible to the top of the search. But how do you do that? How do you jump up the queue to the spot you want and need to occupy?
Repeated studies have shown that properly produced and placed videos are highly valued by the software that Google and other search engines use to establish the value of your website and its place in their search rankings. That’s because videos have a high click rate and many of your potential customers view them. Links to videos are often reposted and emailed through social media sites. Properly posted video can include a transcript of the words in the script and that too is highly valued by the search engine software.
Free and paid platforms like YouTube, Vimeo and others give you an entirely separate way for your customers to find and view your video and once again, that raises your Google ranking.
And best of all, videos touch people in a way printed words and still images can never do. Great video reaches your customer at a deep personal level at the same time that they are being informed about your products or services!
If there is a secret to all this, it’s a simple one. Producing great video takes experience and it takes care and a love of the craft. With decades of experience and some of the most creative professionals in the business, we would love to show you how we can help you and your organization accomplish its goals.
Give us a call and let us explain why our clients love our work and how we can add your organization to our list of successful customers.